Privacy Policy

Last updated: 18/11/2025

This Privacy Policy explains how we collect, use, and protect information when you use our website (“the Service”). By using the Service, you agree to the practices described here.

1. Information We Collect

1.1 User-Provided Information

We may collect the following information when you use the Service:

Account information (only if accounts are enabled): name, email address, and any optional details you choose to provide.
Uploaded images: including the file itself and embedded metadata (EXIF) such as device model, timestamps, and, where available, location data.
Text input for generating case studies (e.g., notes, instructions, descriptions).

1.2 Automatically Collected Information

When you access the Service, we may collect:

Technical information: browser type, IP address, device information, operating system.
Usage information: pages visited, features used, request timestamps, and performance logs.
Analytics data for monitoring and improving the Service (self-hosted or privacy-respecting analytics tools only).

2. How We Use Your Information

We use collected information to:

Generate case studies via integrated AI models (e.g., Claude, ChatGPT).
Improve content quality and ensure human-like output.
Process uploaded images, including reading metadata for relevant features.
Provide, maintain, and improve the Service.
Manage usage-based pricing or tiered billing options if applicable.
Offer optional, admin-only features for selected users.
Ensure security and prevent abuse.

3. How Your Data Is Stored

The Service is self-hosted on our VPS using Coolify.
Uploaded image files and metadata are stored securely on our server.
Logs and analytics are stored on our infrastructure only.
We do not sell, rent, or trade your personal information.

4. How Your Data Is Shared

We only share information when necessary to operate the Service:

4.1 AI Service Providers

When generating case studies, your inputs may be sent to:

Anthropic’s Claude
OpenAI’s ChatGPT

These providers process your input solely to generate output and may retain logs in accordance with their policies.

4.2 Service infrastructure

We do not share your data with advertisers or third-party marketers.

We may share data if required by:

Law enforcement where legally necessary.
Security needs (e.g., detecting abuse, fraud, or misuse).

5. Image Metadata (EXIF) Handling

Your uploaded images may contain metadata including:

GPS location
Camera model
Timestamps

We may extract this data only for:

Feature generation
Display within your account (if applicable)
Internal improvements

You may remove metadata before upload if desired.

We do not make metadata publicly visible unless explicitly required by a feature you use.

6. Cookies and Tracking

We may use minimal, essential cookies for:

Session handling
Security
Feature functionality

We do not use invasive tracking cookies or third-party advertising cookies.

7. Your Rights

Depending on your location, you may have rights to:

Access your data
Correct inaccurate information
Request data deletion
Request a copy of your data
Object to or limit certain types of processing

8. Data Retention

We retain data only as long as needed to provide the Service or meet legal obligations.
You may request deletion of:

Uploaded images
Generated content
Account data (if accounts exist)

9. Security

We use industry-standard security measures to protect your data, including:

Encrypted transfers (HTTPS)
Access controls on our VPS
Secure file storage

However, no method of digital transmission or storage is completely secure.

10. Children’s Privacy

The Service is not intended for individuals under the age of 16.
We do not knowingly collect information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted with an updated “Last updated” date.

12. Contact

If you have questions or requests about this Privacy Policy, you can contact us at:
https://jordangerrard.co.uk/#contact